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June 9, 2016

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Old habits die hard. And that clearly is true for what people are used to in the domain name market. While 100’s of new extensions have been launched the past few years, most people stick to what they know. There is some clear proof of this with the .uk extension. This was launched two years ago as the replacement for .co.uk. Nominet, the registry behind both .co.uk and .uk, put everything into place so that owners of a .co.uk domain name would be able to make a smooth transition towards .uk. Two years later, it turns out that hardly anybody has actually made the switch.