As you probably already know, it will soon become possible to register your personalised TLD. CentralNic decided to go one step further and now offers such TLD’s to the rich and famous, as an exclusive toy in the form of their own .FamilyName.
CentralNic offers a privileged few the possibility to register their own family name exclusively as an extension. They hereby think of the Hilton, Rockefeller, Rotschild,… family. CentralNic also indicates that such extension can be used in several ways:
One of the things which were already known about registering your personalized extension, is that it would be an expensive affair. CentralNic now promotes this cost as an advantage pointing out that because it is expensive, it also is very exclusive. You’ll be a member of a select club rich enough to register their own family name as a TLD.