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November 2011

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080111_ocoAt the start of this year, the American online retailer Overstock cut a deal with the .co-registry to get hold of the domain name o.co. They were allowed to register this fancy domain name in return of running an expensive promotion campaign for their new brand o.co, which was supposed to also give the .co-extension more credibility. It looks like this has now backfired to both parties.