New phenomenon: burger-flipping

Recently, a new phenomenon has emerged on the Internet, burger-flipping. This means that you buy an undervalued site, build up a visitor audience and then sell the site while there’s still a high number of visitors. (sell it while it’s “hot”).

Websites that are often used for burger-flipping, are websites which mainly focus on a niche audience, for example, the growers of bonsai trees, people who are interested in bird cages, and so on.

According to Gene Alvarez, vice president of technology consulting firm Gartner, the ads are responsible for the success of such sites. “Advertisers want to work very targeted,” says Alvarez. “A site that is specifically directed at their target audience, is a great gift.”

Meanwhile, burger-flipping has already become a new form of entrepreneurship in the US. And a cheap one too. All you need is a computer and software. In addition you must sell your site with a lot of enthusiasm to some advertisers. Sometimes you can earn a lot of money with burger-flipping. People Magazine recently bought the Celebrity Baby Blog Web site which was owned by Danielle Friedland. The exact price People Magazine paid, is not known but it is a number with 6 zeros. However, this is an exception. Most people keep it a bit more modest with a profit of a few $100 or $1000.