Sunrise: August 31, 2020 – October 2, 2020
During this sunrise, owners of a registered trademark valid in Luxembourg or Luxembourg companies can register their 1 and 2 character .lu name. They do have to meet a number of conditions:
– The name they wish to register must exactly match their trademark or company name. And characters also count. For example, RD will be able to register the name rd.lu, but R&D cannot claim this name.
– The trademark or company name must have been active before July 31, 2020The registry will check all applications that come in during this period and by October 16, 2020 at the latest you’ll know whether your application is being retained.

If there is only 1 valid application for a name, it will be assigned to the company or trademark owner that submitted the application. In case of 2 or more valid applications, the name will be sold to the highest bidder. When submitting the application, you can specify a maximum price that you wish to spend on this name. In this way it will be determined who is the highest bidder. If there are 2 parties who have made the same offer, a random drawing will be determined to whom the name will be awarded.

A non-refundable fee is also associated with a sunrise application, regardless of whether you are assigned the name or not.

Landrush: November 2, 2020 – November 30, 2020
During this second phase of the release, anyone who wishes to submit an application can register an available 1 or 2 character .lu domain name. If multiple requests are received for the same name, the name will be sold to the highest bidder.

General availability: from December 15, 2020
During this phase anyone who wishes can register a still available 1 or 2 character .lu name. From then on, names will be awarded for a fixed annual price via the first come, first served principle.

If you are interested in registering such a name, please do not hesitate to contact us!