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EURid and SIDN promote their domain names

The winter period seems to be seen as the ideal time for registries to promote their product. We have seen this a couple of times in the past with promotions organised by the .be registry. Within the coming weeks both the .nl and .eu-registry will be promoting their TLD’s.

Since gigantic resources would be needed for EURid to reach all potential registrants in the European Union, their initiative will take the form of niche campaigns that target specific sectors.

During November, three primarily online campaigns will target the transport and logistics sectors, the marketing sector and the “EU village” sector, which are organisations and companies clustered around Brussels. These sectors were selected as ones that clearly benefit from using a .eu domain name. An example banner is shown below. Clicking on it will lead you to their action website http://www.goingfor.eu/

December will see the launch of an innovative month-long poster campaign at the departure gates of Terminal A at Brussels international airport. In total, 32 posters will encourage people to check the WHOIS database to see if the .eu domain name they want is still available.

The .nl-registry focuses on small (self owned) companies and individuals. They have different banners depending on the targetted audiance and will also use radio commercials on a national Dutch radio station. The action period runs from November 10th until late December.

There is also a special website for this action.

The .nl-campaign is combined with a lotery. Every week one owner of a newly registered .nl domain name (who entered into the lotery via a special website) will have the chance to win a flag featuring his .nl domain name. The first winner will also receive some extra promotion for his domain name, since it will be featured in press released and used in other ways to further promote this campaign.

November 2008
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